Take Back Your Government by Heinlein Robert A

Author:Heinlein, Robert A. [Heinlein, Robert A.]
Language: eng
Format: epub
Tags: Science Fiction, Politics, Reference
ISBN: 9780671721572
Google: M8sE8hRZLfAC
Amazon: 0671721577
Barnesnoble: 0671721577
Goodreads: 234866
Publisher: Baen
Published: 1992-07-01T07:00:00+00:00

The following categories of expense are not indispensable but a strong campaign will include some and possibly all of them:

• Signboard rental

• Newspaper display advertising

• Professional distribution of literature

• Publicity person’s salary

• Office girl’s salary

• Lunch money and gasoline or carfare money for volunteers

• Radio spot plugs

• Candidate’s extra political expenses

• Manager’s extra political expenses

Some of the expenses in the second list can be avoided by astute management, not by eliminating the type of campaigning indicated, but by getting what is needed free. An able, professional publicity person on at least a part-time basis is a sine qua non; if a volunteer supporter in this professional category cannot be found then one must be hired. If a volunteer typist, completely reliable and reasonably efficient, cannot be found, then she must be hired—but a volunteer is better.

The other conditional expenses depend on local conditions. Form the habit of being extremely tight-fisted about expenses in both lists of categories, necessary and conditional.

There are many other types of political expenditure; you are sure to have many well-meaning advisers who will assure you from experience that this or that must be done, which does not fall under one of the above headings. I believe that you will find in every case that the recommendation comes from experience with some other type of campaigning than the volunteer, Grass-Roots Campaign. There are other types of campaigning—I have expended more than thirty thousand dollars (not my own money!) on a single campaign issue in less than thirty days—but no type of campaigning is as effective as the type here described and this type is almost without expense. The expenses are all incidental to the campaigning and are not properly part of the campaigning at all in this type of campaign.

This is literally a case of “The Best Things in Life Are Free.” It is easy to run a campaign with lots of money, but an expensive campaign can always be beaten by a properly organized campaign which can barely pay for printing and postage.

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